PUBLIQ, IBM Spain, Ethereum Madrid and others discuss how to create new business models in communication industry.
PUBLIQ, IBM Spain, Ethereum Madrid and the newspapers El Español and El Independiente, among others, address the value of blockchain in the creation of new business models in the communication industry.
Covadonga Fernández, ambassador of PUBLIQ in Spain, participated on January 22 in the presentation of the "IX report perspectives of communication", designed by Wellcomm. This IX report addresses the value of blockchain in the creation of new business models in the communication industry. Among others, the study also has the participation of Alexandre Tabbakh, CEO of PUBLIQ. Tabbakh addresses in the report how users, through PUBLIQ, can rely on a completely transparent and necessary ecosystem to put an end to the problem of fake and prefabricated news.
Fernández, founder of Blockchain Media and correspondent of the CriptoNoticias newspaper in Spain, explained that PUBLIQ offers a transparent reward process that encourages authors to write quality content. The PUBLIQ ambassador, who also participates in the writing of the report, stressed that the transition between the internet of information and the Internet of value is happening at an accelerated rithm. Fernández also explained how PUBLIQ is redefining the media landscape.
The presentation of the report, which was held at the BBVA Innovation Center, also included speakers from IBM, Ethereum Madrid and newspapers El Español and Independiente. The debate addressed issues related to legality, regulation and, above all, the new paradigm that blockchain opens up in the field of journalism.